
ç¬¬äºæ°åã®è»¢è·ã§ã¯ãã¹ãã«ãèœåããããäžç·ã«åããããããäŒæ¥ã®äžã§ããŸããã£ãŠããããããªã©ã®äººæãéèŠãããŸãããã®ãããå®éã«äººæãæããããšãã§ãã颿¥ã§ã®èªå·±PRããšãŠã倧åã§ããèªå·±PRã®ããæ¹æ¬¡ç¬¬ã§ãäŒæ¥ãžã®å°è±¡ã¯å€§ããå€ããè»¢è·æŽ»åã®çµæã«ã圱é¿ããŸãã
äŒæ¥ãç¬¬äºæ°åã«æ±ããããšãèžãŸãã€ã€ã颿¥å®ãèå³ãæã¡ãçŽåŸããèªå·±PRã®å ±éç¹ã玹ä»ããŠããŸãã颿¥ã§ã®èªå·±PRãããŸããŸãšãŸããªããäœã話ããããããããããªããšãæ©ã¿ã®ç¬¬äºæ°åã®æ¹ã¯ãã²åèã«ããŠãã ããã
ç¬¬äºæ°åã®è»¢è·ã颿¥å®ãèŠãŠããèªå·±PRãã€ã³ã
瀟äŒäººãšããŠã®åºæ¬çãªäºãç¿åŸã§ããŠããã
ç¬¬äºæ°åè ã®æå€§ã®æŠåšã¯æ°åè ãšã¯éããåºæ¬çãªããžãã¹ãããŒããã¡ããšç¿åŸããŠãããšããç¹ã§ããè©±ãæ¹ãæè£ ãªã©ã®èº«ã ããªã¿ããã倿ãããã®ã§æ³šæããŸãããã
ä»åŸã«æåŸ åºæ¥ã人æã§ããã
瀟äŒäººçµéšãçããå®çžŸããªãç¶æ ã§ãå ¥ç€ŸåŸã«ã©ãã ãã®æåŸ ãã§ãã人æã§ããããéèŠã§ããä»äºã«å¯ŸããŠåªåã§ããããåšãã®æèŠãçŽ çŽã«èãå ¥ããå§¿å¢ãæé·ææ¬²ãªã©ãèŠãããŸãã
å°æ¥åããã¡ããšæããŠããã
ä»ã®äŒç€Ÿãå«ã ããã転è·ããã®ã§ã¯ãªããå°æ¥ã©ãåšãããã®ããšããå ·äœçãªå§¿ãæãããšãã§ããŠãããã倧åã§ããéè·çç±ãªã©ããã¬ãã£ãã«ãªããªããããå°æ¥ã®ããã«ãšããååããªå§¿å¢ã§äŒããŸãããã
æè»æ§ã®æç¡
äžéæ¡çšè ãšã¡ãããåè·ã®è²ã«æãŸã£ãŠå± ãªãããã転è·å ã§ãæè»ãªå¯Ÿå¿ãæ±ãããããŸããèªåã®èããçæ³ã«åºå·ãããæè»ã«å¯Ÿå¿ã§ãããããã€ã³ãã§ãã
ãŸãããã«èŸããŠããŸãã®ã§ã¯ãªãã
åè·ã3幎以å ã«èŸããŠããŸã£ãŠããããšãããé¢è·ãæžå¿µãããã®ãç¬¬äºæ°åè ã®ç¹åŸŽã§ãã転è·å ã§ãã£ããè °ãæ®ããŠåããšããå§¿å¢ã瀺ãå¿ èŠããããŸãããªããšãªãå¿åããããã§ãªããæç¢ºãªææãšããžã§ã³ãæã£ãŠå¿åããŠããããšãã¢ããŒã«ããŸãã
ç¬¬äºæ°åã®è»¢è·ã«äœ¿ããäžæãªèªå·±PRã®äŸæã5éžã
â ïŒåè·ã§å€§ããªå®çžŸãç¡ãå Žå
倧ããªå®çžŸã§ã¯ãªããŠãèªåãªãã«æèããŠåãå ¥ããããšãçã蟌ã¿ãªããã¢ããŒã« ããããšã倧åã§ããè¡ã£ãåªåãšå®çžŸãã¢ããŒã«ããŸãããã
äŸæãã客æ§ã®ç¹åŸŽã奜ã¿ãå©çšé »åºŠãªã©ãã¡ã¢æ®ããŠãããªã©ããæºè¶³ããã ããææ¡ãã§ãã工倫ãããŠããŸãããã客æ§ããååãèŠããŠããã ãããã¡ããããµãŒãã¹ãææ¡ããã ãã§ãªãããèŠæãããã ããããã«ãªããã客æ§ã®ããŒãºãçç¢ºã«æããããããã«ãªããŸããã
â¡ïŒæ®ããå®çžŸã«æç¢ºãªæ°åãããå Žå
å®çžŸãšããŠæ°åãããå Žåã¯ç©æ¥µçã«çã蟌ãããšã倧åã§ããæ°åã玹ä»ããããšã§åè·ã§ã®åããŠããå§¿ãæ³åããŠããããŸãã
äŸæãå¶æ¥è·ã«ã€ããç®æšéæã«ãã ããä»äºãè¡ããŸããã1幎ç®ã¯ç®æšã«å±ããªãã£ãã®ã§ãèšªåæ°ã2åã«ããããå 茩ã«åè¡ããŠããããå¶æ¥ã®ä»æ¹ã«ã€ããŠãã£ãŒãããã¯ããããããªã©åãçµã¿æ¹ãå€ããŸããããã®çµæã2幎ç®ã«ã¯ç®æšã102ããŒã»ã³ãã§éæããããšãã§ããŸããã
â¢ïŒç°æ¥çš®ãžã®è»¢è·ã®å Žå
åè·ã®æ¥åå 容ãåãããããç°¡æœã«èª¬æããŸããç°æ¥çš®ãžã®è»¢è·ã«é¢ãããèªåãå¹ã£ãŠããã¹ãã«ãç¥èãããã«æŽ»ããããšãã§ããããã¢ããŒã«ããŸãã
äŸæãçè·åž«ãšããŠé«éœ¢è ãšæ¥ããæ©äŒãå€ããããŸããããã®äžã§ãé«éœ¢è ã®ããŒãºãçè§£ãããšåæã«çè·ã®çŸå Žã§ã¯å¯Ÿå¿ããããªãããšãããããšãåãããŸããã埡瀟ã®çŸå Žã®ããŒãºã«æ²¿ã£ããè¿ éãªè£œåéçºã¯ç§ã®ç®æããšããã§ãããå¿ èŠãªå Žæã«è£œåãå±ãåé¡ã解決ããããšãç®æšã§ãã
â£ïŒè²¬ä»»æãããããšãã¢ããŒã«ãããå Žå
åè·ã§ã¯ã©ã®æ§ãªä»äºãä»»ãããŠããã®ããã¢ããŒã«ããŸããä»»ããããä»äºã®éèŠæ§ããã¹ãããªãããã«æ°ãä»ããŠããŠããããšã玹ä»ããŸãããã
äŸæãåºé·ãäžåšã®ãšãã¯ãåºé·ä»£çãä»»ãããŠããŸãããæ¬éšãžã®æ¥åé£çµ¡ãçºæ³šãã¯ã¬ãŒã 察å¿ãªã©ãè¡ããŸãããã©ã®æ¥åããã¹ãããŠããŸããšãä»åŸã®å£²ãäžãã«å€§ãã圱é¿ããŠããŸãã®ã§ã責任æãæã¡è¡ããŸããã
â€ïŒäºååŠçèœåã®é«ãã¢ããŒã«ããå Žå
ã©ããããPCã䜿ãããªããããã¢ããŒã«ããŸããOfficeãAccessãªã©äœ¿çšã§ããã¹ãã«ãšåè·ã§ã©ã®æ§ãªã¬ãã«ã®åŠçãããŠããã®ãã説æããŸãããã
äŸæãPCã§å£²ãäžã管çãPOPãã·ãã衚ã®äœæãªã©ãè¡ã£ãŠããŸãããå ãã£ããã®ãæ¹è¯ããèŠãããããããããããã®ãäœæããŸãããWordãExcel ã¯ãOffice2003ã®MOSãšãã¹ããŒãã®è³æ ŒãææããŠããŸããçŸåšã¯ãPCã¹ã¯ãŒã«ã§Accessã Power pointã®äœ¿ãæ¹ãåŠã¶ãªã©ãä»åŸãäºåè·ã«æŽ»ãããã¹ãã«ãç¥èãç¿åŸããŠããã€ããã§ãã
ãããªèªå·±PRã¯èœãšãããïŒé¿ããã¹ãNGã¢ããŒã«æ³
åŠçæä»£ã®ãšããœãŒããã¡ã€ã³ãšããŠæã£ãŠãã
æ¥åã«é¢ä¿ãããšããœãŒãã§ããã°å°ãçã蟌ãã®ã¯å¹æçã§ãããç¬¬äºæ°åè ã¯æ°åã®åŠçãšã¯éãã®ã§åŠçæä»£ã®ãšããœãŒããã¡ã€ã³ãšããœãŒãã«æã£ãŠããã®ã¯å¥œãŸããŸããã瀟äŒäººãšããŠçµéšããããšãåŸãããšãã¢ããŒã«ããŸãããã
æŒ ç¶ãšããã¢ããŒã«ã¯åããã«ãã
ã倧äœã®æ¥åã«ã¯å¯Ÿå¿å¯èœãã®æ§ãªæç¢ºã§ãªãã¢ããŒã«ã¯æ åœè ã®ã€ã¡ãŒãžããã«ããã®ã§NGã§ããæœè±¡çãªãæ§ã ãªå·¥å€«ããªã©ãšãã衚çŸãã€ã¡ãŒãžããã«ããã®ã§é¿ããŸãããããŸããå šãåãããªãããªã©ã®è¬éãããã衚çŸã¯ç¬¬äºæ°åè ã«ã¯ãµãããããããŸãããå ·äœçã«èªåã®èšèã§è¡šçŸã§ããããã«ããŸãããã
äŸæã®è»¢çšãããèªå·±PR
ãã£ãããšèªåã§èããèªå·±PRã§ãªããšå®éã®é¢æ¥ã®éã«å°ã£ãŠããŸããŸããäŸæã転çšããèªå·±PRã¯ããã«èŠæãããŠããŸããŸãããã¢ããŒã«ãã§ããŸãããèªåã®åŒ·ã¿ãèªãåæããŠèªåã®èšèã§ãã£ãããšäŒããããèªå·±PRæãäœæããããšã倧åã§ãã
å°æ¥åãæš©å©ã䞻匵ããããªã
å°æ¥åã°ãããèªã£ãããçŠå©åçãªã©ã®æš©å©ã䞻匵ãéãããšãå°è±¡ã¯ããŸãè¯ããããŸãããæè»æ§ã«æ¬ ãã人ç©åãšããŠæããããæ¬é ãããã¡ã§ãã
ç¬¬äºæ°åã®è»¢è·ã§äººäºæ¡çšæ åœè ãçŽåŸããèªå·±PRã®æžãæ¹
ã¢ããŒã«ãã€ã³ããæç¢ºã«ãã
ããžãã¹ãããŒã身ã«ã€ããŠããç¹ã匷調
è¥ãããããªãããããžãã¹ãããŒã身ã«ä»ããŠããã®ãç¬¬äºæ°åã®é åã§ãã瀟äŒäººãçµéšããããšã§èº«ã«ä»ããåºæ¬çãªããžãã¹ãããŒã匷調ããŠã¢ããŒã«ããŸãããã
ä»äºãžã®æ ç±ãããæ°ãããããšãã¢ããŒã«
åè·ãå«ã ãããã©ãã§ããããã転è·ããããšæãããã®ã¯é¿ããããšããã§ããæ°åè ãšã¯éã1床瀟äŒã«åºãããšã§ä»äºãžãããžã§ã³ãæç¢ºã«ãªãå ·äœçãªæ ç±ããããæ°ãèŠãã ããŠããããšãäŒããŸãã
å ¥ç€ŸåŸã®ç®çããã¡ããšäŒãã
ç¬¬äºæ°åè ã®åŒ±ç¹ã¯ããŸãããã«èŸããã®ã§ã¯ïŒããšããå°è±¡ãäžããŠããäºã§ããéè·ããçç±ãããžãã£ãã«èª¬æãå ¥ç€ŸåŸã®ç®çãããããªãšäŒããããšã§åŒ±ç¹ã¯è§£æ¶ã§ããŸãã
ã§ããä»äºã®ã¬ãã«ãããžãã¹ã¹ãã«ã¯è©³ããç確ã«äŒãã
æ¡çšèŠä»¶ãã©ããããæºãããŠãããã倿ãããŸããã§ããäºã¯ãã§ãããã§ããªãããšã¯ãã©ãè£ã£ãŠåªåããããããçŽ çŽã«çããããšã倧åã§ããè䌞ã³ããŠçãããããèªåã客芳çã«åæã§ããä»åŸã®æ¥åãå ·äœçã«èããããããšãã¢ããŒã«ããã»ãã奜å°è±¡ã§ãã
äŒæ¥ç ç©¶ãè¡ããå¿æäŒæ¥ã§å³æŠåãšããŠéçšããæ¥åçµéšã»ã¹ãã«ãããã°ãèªä¿¡ãæã£ãŠã¢ããŒã«ããŸããããåè·ã®ãšããœãŒãã話ãäžã§ãåªåããããšãããŽãŒã«ã®èšå®ãã解決ããããšããããšããªã©ãå ·äœçã«è©±ããšä»äºã«å¯Ÿããå§¿å¢ãã¢ããŒã«ã§ããŸãã
éè·çç±ãå¿æåæ©ãããžãã£ãã«äŒãã
ãã¬ãã£ãã«ãªããã¡ãªéè·çç±ãããžãã£ãã«è»¢æããŠäŒããŸãããããäŒæ¥ç ç©¶ãè¶³ããªãã£ãããªã©èªåã®å€±æãçŽ çŽã«èªããå¿æåæ©ã«ç¹ããããšãã§ããã°ãå ¥ç€Ÿã®ææ¬²ãåæã«äŒããããšãã§ããŸãã
èªå·±PRã客芳çã«ãã§ãã¯ãã
èªåã®èªå·±PRã客芳çã«èŠãã®ã¯ãæå€ãšé£ããããšã§ããããã§ãã²å©çšãããã®ã転è·ãšãŒãžã§ã³ãã§ãã転è·ãšãŒãžã§ã³ãã®ãã£ãªã¢ã³ã³ãµã«ã¿ã³ãã«ãã§ãã¯ããŠãããããšã§ã第äžè ããèŠãŠçŽåŸããå 容ã«ãªã£ãŠããããç¬ããããã«ãªã£ãŠããªããã倿ããŠããããŸãã
èªå·±PRã®ã»ãã«ããå±¥æŽæžãè·åçµæŽæžãªã©æžé¡éžè察çãè¡ã£ãŠãããã®ã§ããã颿¥å®ã«å°è±¡ã«æ®ãæžé¡ãäœæããããšãã§ããŸãã
第2æ°åã®è»¢è·å®çžŸãªããªã¯ã«ãŒããšãŒãžã§ã³ã
ãªã¯ã«ãŒããšãŒãžã§ã³ãã¯ç¬¬äºæ°åã®è»¢è·ãµããŒãã«åãå ¥ããŠããŸããç¬¬äºæ°åã®è»¢è·ã«ç¹åããå°ä»»ã®ãã£ãªã¢ã¢ããã€ã¶ãŒãããã£ãããšè»¢è·ããµããŒãããŸããã«ãŠã³ã»ãªã³ã°ãéããŠãä»ãŸã§ã®è·æŽã匷ã¿ãåæãããšåæã«ãè±å¯ãªããŠããŠã掻ãã颿¥å®ãçŽåŸãããèªå·±PRã®äœæããµããŒãããŠãããŸãã
ãŸãããµã€ãã«ã¯ã³ã©ã ãªã©ãå å®ããŠããŠãæ¥çš®å¥ãªã©ããŸããŸãªã·ãã¥ãšãŒã·ã§ã³ã®èªå·±PRã®èŠæ¬ãèŠãããšãã§ããŸãã®ã§ãåèã«ããããšãå¯èœã§ãã
æ ç¹ãå šåœäž»èŠéœåžã«19ç®æããå šåœãç¶²çŸ ããŠããã忥ã®çžè«ãå¯èœãªã®ãæé£ãã§ããã
ãªã¯ã«ãŒããšãŒãžã§ã³ããžç¡æç»é²
20代ãªãå°±è·Shop ãã©ãã¯æé€ã»æžé¡éžèãªã
äººææ¥ç倧æã®ãªã¯ã«ãŒãã°ã«ãŒãã§ããå°±è·Shopã§ã¯ãç»é²ç€Ÿæ°ã10000瀟ãšå€ããæ£ç€Ÿå¡ãšããŠã®æ±äººæ¡ä»¶ããæ±ã£ãŠããŸãããå°±è·Shopã¯é§ åã«ãã£ãŠå©çšãããããªã£ãŠããŸããå°ä»»ã®ãã£ãªã¢ã³ãŒãã£ããŒã¿ãŒãæ±äººç޹ä»ããæžé¡ã»é¢æ¥å¯ŸçãŸã§åŸ¹åºãµããŒãããŠãããã®ã§ãå°±è·æŽ»åã«èªä¿¡ã®ãªã人ã§ãå®å¿ã§ãã
10000瀟以äžã®æ±äººæ å ±(8å²ã¯äºåã»æè¡ã»è£œé ã»æ¥å®¢è²©å£²ã»ITç³»ãšå¹ åºã)ã¯ãã©ãã¯äŒæ¥ãæé€ããå¿åæã«æžé¡éžèãç¡ãã®ã§ãâåããŠã¿ããâäŒæ¥ã®é¢æ¥ããã¹ã¿ãŒãããŸãã
â»å¯Ÿå¿å°åã¯ãæ±äº¬éœãç¥å¥å·çãåèçãåŒççã倧éªåºã京éœåºãå
µåº«çã§ãã
é¢è«ã¯é»è©±ã»ãªã¢ãŒãã§å¯Ÿå¿ããŠããŸãã
転è·ãšãŒãžã§ã³ããå©çšãããç¬¬äºæ°åã®äººã®ããã«ãç¬¬äºæ°åã®è»¢è·ãšãŒãžã§ã³ãã®éžã³æ¹ã玹ä»ããŸããç¬¬äºæ°åå°éãšãŒãžã§ã³ããã倧æã®ãšãŒãžã§ã³ããéžãã æ¹ãããçç±ããããããã®è»¢è·ãšãŒãžã§ã³ããšãã®ç¹è²ã解説ããã®ã§ãåèã«ããŠãã ããã
ãŸãšã
ç¬¬äºæ°åã颿¥å®ãçŽåŸãããèªå·±PRã®ãã€ã³ãã¯ä»¥äžã®éãã§ãã
â ããžãã¹ãããŒã身ã«ã€ããŠããç¹ã匷調
â¡ä»äºãžã®æ
ç±ãããæ°ãå
·äœçã«ã¢ããŒã«
â¢éè·ããçç±ãããžãã£ãã«èª¬æãå
¥ç€ŸåŸã®ç®çãããããªãšäŒãã
â£èªåã®ä»äºã¬ãã«ãããžãã¹ã¹ãã«ã¯æ°åãè³æ Œåãçã蟌ã¿ç確ã«äŒãã
â€èªå·±PRã客芳çã«ãã§ãã¯ãã
4ã€ã®ã¢ããŒã«ãã€ã³ããçã蟌ãã§èªå·±ã¢ããŒã«ãäœæããŸããããèªå·±PRã¯ãã©ãããŠãç¬ããããã«ãªããã¡ãªããã客芳çãªãã§ãã¯ãæ¬ ãããŸãããèªåã§è¡ãã®ãé£ãããšãã¯ã転è·ãšãŒãžã§ã³ããªã©ãå©çšããŠã颿¥å®ã«é¿ãèªå·±PRã«ããŸãããã